At Chingon Digital Marketing, we take great pride in the time and care we put into building our clients’ websites. As a full-service digital marketing and website design agency, we understand that our clients’ websites are not just their digital storefronts but also a critical component of their overall marketing strategy.
By implementing our comprehensive checklist, we ensure that every aspect of our clients’ websites is meticulously reviewed and tested before it goes live. This level of attention to detail ensures that their websites are not just beautiful and functional but also optimized for digital marketing success.
We know that the digital marketing landscape is constantly evolving, and we want our clients to be prepared for any changes that may come their way. By taking the time to review and test every aspect of their website, we ensure that it is built to the highest standards of quality, security, and accessibility, making it future-proof and ready for any updates.
Our team of digital marketing and website design experts works tirelessly to make sure that every website we build meets or exceeds industry standards. We believe that our clients deserve the best, and we work hard to deliver it. Our commitment to excellence is evident in every website we build.
In short, at Chingon Digital Marketing, we believe that by implementing our comprehensive checklist, we create websites that not only look great but are also optimized for digital marketing success. We take great care in building our clients’ websites, and we are proud to say that our work speaks for itself. Trust us with your digital marketing and website design needs, and we’ll take your business to the next level.
CONTENT
- All text is free from spelling errors
- Page and content formatting are appropriate on all pages
- Placeholder text has been removed
- All pages have content
- Privacy Policy is included (generated at getterms.io)
- Print stylesheet exists and has been tested
- Favicon has been created and displays correctly (retina included)
- Device icons have been created and display correctly
- Footer includes a copyright statement
- 404 page exists and is informative
- Correct author is attributed to pages and posts (as required)
SEO & ANALYTICS
- Page titles are descriptive and SEO friendly
- All page titles are unique
- Meta data is included and appropriate
- H1s are used for page titles and only one H1 per page
- XML sitemap has been generated and added to the root of the website
- Robots.txt has been generated and added to the root of the website
- 301 redirects for existing website are prepared and in place
- Website can be accessed by search engines (remove noindex, nofollow for pages)
- Google Analytics and relevant analytics/tracking tools are installed
SOCIAL
- Open Graph tags are included across the website and are appropriate (including images where possible)
- Social accounts are integrated, linking to the correct URLs and use API for integrations
VALIDATION
- HTML has passed validation (or known issues are noted)
- CSS has passed validation (or known issues are noted)
- Bonus: CSS tested on CSS Lint
- Site links have been tested and resolve correctly
- JavaScript is error-free
ACCESSIBILITY
- Website meets the appropriate level of WCAG compliance
- ARIA Landmark Roles are specified
- Semantic headings and structure are used
- Links are clearly recognizable and have a :focus state
- Images use appropriate ALT text
- Alternatives are provided for users with Javascript disabled
- Forms have a logical layout
- Associated label for all form controls
- Color contrast has been tested
- Website accessibility has been checked with Total Validator Pro or WAVE and issues resolved (exceptions noted)
RENDERING
- Displays and functions correctly in IE9
- Displays and functions correctly in IE10
- Displays and functions correctly in IE11
- Displays and functions correctly in Firefox (Windows)
- Displays and functions correctly in Firefox (Mac)
- Displays and functions correctly in Chrome (Windows)
- Displays and functions correctly in Chrome (Mac)
- Displays and functions correctly in Safari (Mac)
- Displays and functions correctly in Safari (iOS – Mobile)
- Displays and functions correctly in Safari (iOS – iPad)
- Displays and functions correctly in Chrome (iOS – Mobile)
- Displays and functions correctly in Chrome (iOS – iPad)
- Displays and functions correctly in Chrome (Android – Mobile)
- Displays and functions correctly in Chrome (Android – Tablet)
- Displays and functions correctly in the stock browser (Android)
- Displays and functions correctly in Microsoft Edge
- Displays and functions correctly on large resolutions
FUNCTIONALITY
- Forms have been tested and processed correctly
- Required fields have been tested
- Review input validation (min/max lengths, character limits)
- Forms send to the correct recipient
- Forms have a confirmation URL or event tracking so submissions can be tracked
- Forms process correctly with JavaScript disabled
- Website search and search results function correctly
OPTIMIZATION
- Images have been optimized
- CSS is minified and combined
- JavaScript is minified and combined (as much as possible)
- Gzip compression is enabled
- Only necessary fonts, weights, and character sets are installed
- Google speed test has been run and optimized accordingly
CONTENT MANAGEMENT SYSTEM (CMS)
CMS is up to date
All plugins/modules up to date
Ensure caching is cleared on page updates
Ensure backups are completed on a regular basis
Ensure content is backed up separately from code
Ensure user permissions are appropriate for site editors
Ensure site editors are trained to use CMS
E-COMMERCE (IF APPLICABLE)
Product information and images have been entered correctly
All products have unique identifiers
Prices and taxes have been configured correctly
Shipping and payment options have been set up and tested
Order confirmation emails have been tested and customized
Product reviews and ratings have been enabled
Security measures (SSL, PCI Compliance) have been implemented
LOCAL SEARCH OPTIMIZATION (IF APPLICABLE)
Google My Business account has been set up and verified
NAP (Name, Address, Phone number) is consistent across website and directories
Website has been submitted to local directories (Yelp, Yellow Pages, etc.)
Local keywords have been included on website pages and content
Reviews have been obtained and responded to appropriately
ON-PAGE OPTIMIZATION
All pages have a clear focus keyword
Keyword density is appropriate for each page
Images have alt tags with relevant keywords
Internal linking structure is optimized
URLs are optimized with relevant keywords
Page speed optimization techniques have been implemented
Structured data markup has been implemented
LINK BUILDING
Links from relevant, high-authority websites have been obtained
Broken links have been fixed or removed
Link profile is natural and diverse
SOCIAL MEDIA MARKETING
Social media accounts have been created and optimized
Social media content is being posted regularly
Social media advertising campaigns have been launched and are being monitored
Social media analytics are being tracked and reported on
EMAIL MARKETING
Email marketing campaigns have been set up and tested
Email list segmentation has been implemented
Email analytics are being tracked and reported on
Unsubscribe links are included in all emails
CONVERSION RATE OPTIMIZATION
Website analytics are being tracked and reported on
Conversion funnels have been set up and are being monitored
A/B testing has been implemented to improve conversion rates
User feedback is being collected and used to improve website usability and design
Overall, at Chingon Digital Marketing, we take great care and attention to detail in all aspects of website design and digital marketing. By implementing a comprehensive checklist such as this, we ensure that our clients’ websites are not only up to date and functioning optimally but are also prepared for any future updates that the web may have.
